• Common intersection of residential and hotel in serviced living is becoming increasingly important
• Developers, investors, operators, architects and suppliers must react to these developments 

The population in Europe is continuously ageing. A declining birth rate combined with a higher life expectancy (women: 83 years; men: 78 years) are the main reasons for this development. According to the European Commission, people aged 65+ will represent 30 % of the total population in Europe while they currently represent 20 %. So the big question is: how should modern senior living concepts look like?