Future Living, the leading dynamic research project in the area of serviced living will continue into a third research phase in June 2026
The next phase of Future Living, a dynamic research project focusing on the fast-growing serviced living sector, will start in June 2026 and run for two years. The opportunity is now open to curious companies, eager to gain unique foresight into the most exciting area of real estate, to join the existing research group in this next research phase.
The project, which has been running since May 2022, is currently approaching the end of its second successful 24-month phase in which branded residences and wellbeing have been amongst the topics under the microscope.
The goal of Future Living is to identify major changes and innovations which will be relevant for the future of the serviced living sector and since its inception a diverse group of international companies from 13 different countries across 4 continents with interests in the service living sector have participated in a collaborative environment to gain insight in order to assist them in applying cutting-edge know-how in their strategic planning. The aim being to define feasible living concepts based on applied research and shared experience.
Each 24 month phase combines primary and secondary research, targeted insight and both in-person and online meetings. Each project year comprises 2 online afternoon meetings with external keynote speakers and group discussion, and 2 three day in-person gatherings in different cities with talks from local actors, research presentations, workshops and between 6-8 building tours.
Reflecting the global outlook, phase III will see at least one in-person meeting outside of Europe for the first time.
Future of Hospitality Institute, the think tank of PKF hospitality group, leads, curates and manages the project, and collaborates with project partners to identify areas of interest that guides the research activity. The area of serviced living remains the overall focus of the project.
what is serviced living?
The mission of the Future of Hospitality Institute is to bring together a community of investors, developers, operators, architects, suppliers, and other stakeholders cooperating in identifying and developing future hospitality products. The Future of Hospitality Institute is based on four pillars: substantial research, practical innovation, thought-provoking events and networking opportunities.
The research institute actively shapes the future and provides solutions primarily in the fields of guest experience, storytelling, architecture & design, digitalisation & technology and sustainability.
Phase III will continue the current research into branded residences, exploring future spaces, and will also assess the evolution of serviced apartments as it enters what we see as v4.0. Additionally, the relevance to the sector of the hot topics of longevity and wellbeing and digital automation will be further researched. Attention will also be paid to the fast-emerging coliving and senior lifestyle living sectors.
Paul Rands MRICS, Managing Director of the Future of Hospitality Institute, says:
“The first two phases of Future Living have brought together a fantastic and diverse group of stakeholders involved in the global serviced living and hospitality sectors. We have successfully created a collaborative environment where the participants felt comfortable in sharing experience and ideas, and the project continues to exceed our expectations in this regard. We value the ability to remain agile and pivot our focus to the areas most interesting to the stakeholder group and are grateful for the trust they put in us to deliver bespoke insight and inspiring experiences.
As we approach the conclusion of the second phase of Future Living we are looking forward to the results of our branded residences research, but we are far from finished and are excited to be rolling into phase III from June 2026. Serviced living really is the most exciting area of real estate and the next phase will explore the sector further, continuing to deliver foresight and actionable solutions to our project stakeholders. So come and join us in the next phase!”
Join now for smart foresight in the new era of real estate!
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Contact:
Paul Rands
+44 207 516 2288
paul.rands@fohinstitute.com