Future of Hospitality

“Change is the only constant in life” – Heraclitus, Greek philosopher

The modern world is changing fast, and we need to prepare and adapt quickly to these changes.

Globalisation, urbanisation and digitalisation are affecting our everyday lives. In the last decade, we have experienced a dramatic shift in our day-to-day world. The emergence of remote and home office work, the development of a sharing economy (e.g. WeWork, Airbnb, Uber) and socio-demographic changes are just a few examples that will significantly impact our future living spaces and our overall lives.

The Future of Hospitality Institute, part of the PKF hospitality group, is a Vienna-based think tank with a global outlook. Our mission is to help industry stakeholders in developing future hospitality products that respond to the everchanging needs and wants of modern guests. In particular, the focus is on sustainable and technological advances, tools and ideas that save costs and create a unique user experience.

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Future of Hospitality Institute has launched "future living" research project

  • Common intersection of residential and hotel in serviced living is becoming increasingly important
  • Developers, investors, operators, architects and suppliers must react to these developments 
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Ageing gracefully - what should modern senior living concepts look like?

The population in Europe is continuously ageing. A declining birth rate combined with a higher life expectancy (women: 83 years; men: 78 years) are the main reasons for this development. According to the European Commission, people aged 65+ will represent 30 % of the total population in Europe while they currently represent 20 %. So the big question is: how should modern senior living concepts look like?

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